H&M hype hits as Charlestown store opens | photos, videos Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak
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Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

SHOPPING MANIA: Annaliese Park (17) was the first customer at the H&M Charlestown Square store which had a fitting opening on her birthday.

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Jarod Oldfield waited at the front of the line to mind the head of the line from 3.15am for his Mum Sheryn Oldfield of Charlestown. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

From left Brianna Wood of Fletcher, Eliza Lindus of Aberglasslyn, Hayley Banks of Floraville and Emma Fitzsimmons of Floraville waited since 4:30am this morning for the store to open. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

From left Margot Diederichs of Valentine, Joshua Robb of Islington, Conor Raw of Hamilton and John Barrett of Hamilton. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

SHOPPING MANIA: H&M Charlestown Square opening.

SHOPPING MANIA: H&M Charlestown Square opening.

SHOPPING MANIA: H&M Charlestown Square opening.

SHOPPING MANIA: H&M Charlestown Square opening.

SHOPPING MANIA: H&M Charlestown Square opening.

SHOPPING MANIA: The first transaction at the H&M Charlestown Square opening.

SHOPPING MANIA: Even some Pokemon popped up to celebrate.

SHOPPING MANIA: Even some Pokemon popped up to celebrate.

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

Scenes from the opening of H&M at Charlestown Square. Picture: Simone De Peak

National stores manager Hans Andersson before the opening. Picture: Marina Neil

Inside the store. Picture: Marina Neil

Inside the store. Picture: Marina Neil

Inside the store. Picture: Marina Neil

Inside the store. Picture: Marina Neil

Inside the store. Picture: Marina Neil

Inside the store. Picture: Marina Neil

Inside the store. Picture: Marina Neil

Inside the store. Picture: Marina Neil

Inside the store with H&M national stores manager Hans Andersson. Picture: Marina Neil

The new H&M Charlestown. Picture: Marina Neil

Inside the store. Picture: Marina Neil

Inside the store with H&M national stores manager Hans Andersson. Picture: Marina Neil

Inside the store with H&M national stores manager Hans Andersson. Picture: Marina Neil

Inside the store with H&M national stores manager Hans Andersson. Picture: Marina Neil

Inside the store with H&M national stores manager Hans Andersson. Picture: Marina Neil

TweetFacebookCentre manager Dwight Hodgetts said getting the chain, which has more than 4000 stores worldwide,to establish an outlet at Charlestown as part of the shopping centre’s “remix”was a retail coup.

“From the moment we announced H&M was coming to Newcastle, social media went into a frenzy, and that just validated straight away that we knew this was a great retailer and the market wanted this retailer at Charlestown Square,” he said.

“They are an international, iconic fashion brand. They take the latest fashion from the runway and they bring it to market very quickly, and it’s affordable, great prices.”

#H&M employees entertaining the crowd of keen shoppers @newcastleheraldpic.twitter南京夜网/9Fp08RgZGC

— Dominica Sanda (@dominikasanda) July 13, 2016

Lake Macquarie mayor Jodie Harrison, who was in the crowd looking on, said the arrival of the store, which has employed more than 80 people, was good for the region.

“This is really great for jobs in Charlestown, Lake Macquarie and the Hunter. It’s a real show of confidence by a major retailer in the economy of this area,” she said.

Shoppers streamed into the store as the doors were opened, with many making a beeline for the $4.95 specials racks, which included skinny jeans, tracksuit pants, women’stops and men’shoodies.

Amid the frenzy, several Pokemon Go fans were spotted in the act of catching the virtual beasts in store.