Incoming: Greg O’Rourke. Photo: A-League苏州美甲美睫培训学校419论坛Expansion of the A-League is now firmly the goal for Football Federation Australia after appointing a new head of the A-League entrusted to set the foundations for a bigger competition.

Former Football NSW chairman Greg O’Rourke was unveiled on Thursday morning by the FFA as the new A-League chief, whose number one job requirement is improving the financial security of all 10 existing clubs.

A former director of PepsiCo Australia and New Zealand – where he was part of their executive leadership group – O’Rourke’s appointment was made to set the financial platform for the A-League to expand to at minimum a 12-team competition in the near future.

“I think an expansion of the number of teams is inevitable and I also think the expansion of the number of teams is the right thing to do. But that’s the second step. The first step is to actually make sure that the 10 teams that we currently have inside the A-League are sustainable and can stand on their own feet. There’s no use in my opinion bringing new teams into a competition where existing teams are still shaky,” O’Rourke said.

The FFA has moved away from a commissioner-role attached to the position in this appointment to one that is hoped to finally create stability for owners who continue to lose significant sums of money each season.

“The focus of this job is to drive the commercial performance of the A-League and the 10 A-League clubs,” FFA chief executive David Gallop said. “The operations of the various leagues require a lot of attention but we are looking for a sharper focus on the commercial performance of the A-League and the clubs. Our club owners invested heavily in the decade of the A-League, we’re looking to reward that investment from our owners and create value in our licences.”

Through his background in the corporate and manufacturing world, O’Rourke is confident of assisting the clubs improve their revenue streams, attract more fans and members to games with the goal to expand the competition.

“It’s about going and building those relationships. Most people just want to be heard, most people just want to be respected. Most people want you to ally to their brand,” O’Rourke said. “I feel that my role is actually to work with the clubs to align the strategy between the FFA and them.”

O’Rourke spent more than four years as a director of Football NSW, including three-and-a-half years as chairman before electing not re-stand for the position earlier this year. He remains the president of his local football club, Bardon Ridge.

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